• Visual Design
  • Logo Design
  • Brand Voice Design
  • Stationery Design

Brand Identity Design

Work with us to create a ravishing and recognizable visual identity for Your Business

Are you an existing business that want’s to re-brand or refine it’s current visuals? A new business or a startup that want’s to discover and enforce usage of consistent company voice across all communication channels? Got a new line of products that need a fresh, research-based identity, looks or a website?  We’ll design and develop those with you. With Pagifly you get expert communication and graphic designers that will work with you to create a unique, custom and captivating visuals for your company and brand.

we can help you design and develop

Consistency & Symmetry

within all your brand applications

People are drawn to consistency and symmetry. We’re all visual beings and we like seeing things that don’t just appear attractive, but uniformly so.

Go to a any well established company store and pick out some products at random. Several things will stand out immediately — the packaging, the logo on the product or cover and the color scheme, among others.

The same applies to a brand’s online presence as well. When you explore a luxury or reputable brand’s online presence — their website, newsletters, social media platforms, etc — you’ll find a unified theme in terms of colors, fonts, and design elements.

Regardless of whether you’re consciously aware of it, these little things come together to convey a message. It’s not a direct message, but rather a subconscious message that makes you instinctively either like or dislike the brand.

symmetrical butterfly

Visual identity starts with

Color Palette Design

Development

Haven’t you ever come across someone that you instantly either liked or disliked — even though you didn’t know why you got that vibe? Well, your brand personality works in a similar manner — generating emotions by triggering the subconscious.

Your brand’s general identity will mold the consumer’s or viewer’s perception before they’ve even tried what you have to offer. This is borne out scientifically as well.

A branch of psychology called “color psychology” studies how different colors have a direct impact on human behavior and perception. In fact, one of the world’s most renowned modern psychiatrists Carl Jung even said: “colors are the mother tongue of the subconscious.”

Studies have also shown that over 90% of all consumers form their perceptions and judgments based on the color scheme alone. Blue, for example, triggers a sense of reliability, serenity, and trustworthiness. Red invokes energy and passion. Green invokes nature, equanimity, and health. Yellow invokes optimism and vibrancy. Black invokes sophistication and white invokes purity.

And this is merely a baseline overview of the emotions these colors trigger in isolation. But studies have shown that factors like the precise shade of the color or combinations of colors can further warp perceptions.

What this means is that even a decision as small as the color you use on your marketing material can either draw more people in or it can send an unintended message that repels them.

And creating a consistent and thought out color palette is barely scratching the surface when it comes to developing a strong and successful visual brand identity.

Let's start with a

and design your Visual Identity Together

In order to differentiate your brand and create an emotional connection with your intended demographic, it’s important to hire experts who can craft your brand identity — one that’s in line with your business’ values and goals.

However, while brand identity is certainly important, it’s not the only thing you need to worry about. Even if the design elements of your brand are perfectly in line, you also need to make sure they get to the right people.

You need a holistic solution that won’t just handle your brand identity but also increase your brand’s awareness and visibility. At Pagifly, we are experts who can craft and design your brand identity while also using the latest marketing tools to draw traction and conversions.

Basically, we make sure that the right message reaches the right people.

Correctly identifying your desired market and ways to reach it might be the single most important part of building your brand identity. Every identity decision you make should be made with initial research results in mind.

  • Create audience personas
  • Identify competition
  • Understand and exhibit your strengths (value proposition)
  • Review your current Identity and decide which elements need redesign and which ones stay

Translate your research data into visual personality. Develop a consistent set of rules for your brand’s colors, typography, iconography, logo and imagery. Design the identity in a way that brings out emotions you want your brand to be associated with.

You have the visuals, now think of how do you want to communicate with your audiences. Remember – people do business with companies they like and trust. Decide on whether to interact with your clients in an authoritarian, enthusiastic or maybe flippant tone?

You need to send a consistent, cohesive message that resonates with your target audience. Being logical and steady in communications is a key factor in building trust within your audience.

Research your competition. Highlight what’s different about your brand. Whether it’s expirience, innovation or a unique story – be sure to focus and accent whatever it is that sets you apart from your competitors.

Having a captivating brand identity is only half of success. Your ultimate goal should be putting it in front of as large audience as possible. See our SEO, PPC and SMM services to see how you can build your client base.

This is almost entirely up to you. Providing valuable services for your clients is often enough. We still can help you set up and maintain communication channels, create visually engaging gigs and design online ad campaigns.

We don't hide our prices

Brand Identity Design Pricing

transparency, openness & Common sense

Start Brand Identity

A good starting, budget-friendly plan is everything you need to get your business off the ground.

$

1200

That’s step 1. Building a brand starts with an extensive research. We will ask you to fill out a questionnaire. Based on your input we will evaluate your market, target audience and competitors. At this point we will want you to be as big of a part of the process as possible, so we are sure we’re on the same page when it comes to designing the brand general feeling. The step ends up with a creation of a moodboard, which will serve us as foundation for all further design works. 

Based on previous research and completed moodboard we will design a color palette for your brand. While each brand is different, a color palette is usually 3 – 6 colors expressed in CMYK, RGB, Hexadecimal and Pandone codes.

Professional logos are one of the most effective tools to build your brand’s core personality and identity. We will design a unique, reliable and authentic logo that conveys your brand’s core message and craft a unique identity for itself. 

Typography is, in essence, the art choosing typefaces (fonts families) that work well with the message you want to send. We will match typography to your company values, message and audience type. 

We will assign you a dedicated brand consultant to guide you through the brand identity creation process and answer all your questions.

Nothing except the logo is set in stone at this point. We can modify any of the previous elements to better fit your expectations.

Shapes, patterns, illustrations and backgrounds, applied to example mockups, expanding your brand visual theme. Graphic elements can be used in various projects (websites, stationery, products) to further reinforce your brand presence.

Unique business card templates designed  to represent you and your company in a professional manner. Customized for up to 5 staff. Delivered as a fully editable Adobe Photoshop / Illustrator / InDesign file, suitable for further modifications.

Letterhead, envelope, brochure designs. Delivery in Image, Word or Pages files.

We will design a clear, informative and professional email footer that that puts the information in the forefront.

We’ll design a profile image and cover banner, based on your logo, color palette and graphic elements, for up to three social media platforms.

A PDF file containing all previously designed, distinct guidelines for maintaining brand identity across all aspects of your business.

A clean and simple working website design. While having basic functionalities like “about”, “contact” and “home” sections, can be developed further adding more functionalities.

Expand Brand Identity

A great plan to expand existing Identity, or have a new one designed in detail for years to come.

$

2500

That’s step 1. Building a brand starts with an extensive research. We will ask you to fill out a questionnaire. Based on your input we will evaluate your market, target audience and competitors. At this point we will want you to be as big of a part of the process as possible, so we are sure we’re on the same page when it comes to designing the brand general feeling. The step ends up with a creation of a moodboard, which will serve us as foundation for all further design works. 

Based on previous research and completed moodboard we will design a color palette for your brand. While each brand is different, a color palette is usually 3 – 6 colors expressed in CMYK, RGB, Hexadecimal and Pandone codes.

Professional logos are one of the most effective tools to build your brand’s core personality and identity. We will design a unique, reliable and authentic logo that conveys your brand’s core message and craft a unique identity for itself. 

Typography is, in essence, the art choosing typefaces (fonts families) that work well with the message you want to send. We will match typography to your company values, message and audience type. 

We will assign you a dedicated brand consultant to guide you through the brand identity creation process and answer all your questions.

Nothing except the logo is set in stone at this point. We can modify any of the previous elements to better fit your expectations.

Shapes, patterns, illustrations and backgrounds, applied to example mockups, expanding your brand visual theme. Graphic elements can be used in various projects (websites, stationery, products) to further reinforce your brand presence.

Unique business card templates designed  to represent you and your company in a professional manner. Customized for up to 5 staff. Delivered as a fully editable Adobe Photoshop / Illustrator / InDesign file, suitable for further modifications.

Letterhead, envelope, brochure designs. Delivery in Image, Word or Pages files.

We will design a clear, informative and professional email footer that that puts the information in the forefront.

We’ll design a profile image and cover banner, based on your logo, color palette and graphic elements, for up to three social media platforms.

A PDF file containing all previously designed, distinct guidelines for maintaining brand identity across all aspects of your business.

A clean and simple working website design. While having basic functionalities like “about”, “contact” and “home” sections, can be developed further adding more functionalities.

Control Brand Identity

Everything your business needs to take control over its unique, state-of-art visual identity.

$

5000

That’s step 1. Building a brand starts with an extensive research. We will ask you to fill out a questionnaire. Based on your input we will evaluate your market, target audience and competitors. At this point we will want you to be as big of a part of the process as possible, so we are sure we’re on the same page when it comes to designing the brand general feeling. The step ends up with a creation of a moodboard, which will serve us as foundation for all further design works. 

Based on previous research and completed moodboard we will design a color palette for your brand. While each brand is different, a color palette is usually 3 – 6 colors expressed in CMYK, RGB, Hexadecimal and Pandone codes.

Professional logos are one of the most effective tools to build your brand’s core personality and identity. We will design a unique, reliable and authentic logo that conveys your brand’s core message and craft a unique identity for itself. 

Typography is, in essence, the art choosing typefaces (fonts families) that work well with the message you want to send. We will match typography to your company values, message and audience type. 

We will assign you a dedicated brand consultant to guide you through the brand identity creation process and answer all your questions.

Nothing except the logo is set in stone at this point. We can modify any of the previous elements to better fit your expectations.

Shapes, patterns, illustrations and backgrounds, applied to example mockups, expanding your brand visual theme. Graphic elements can be used in various projects (websites, stationery, products) to further reinforce your brand presence.

Unique business card templates designed  to represent you and your company in a professional manner. Customized for up to 5 staff. Delivered as a fully editable Adobe Photoshop / Illustrator / InDesign file, suitable for further modifications.

Letterhead, envelope, brochure designs. Delivery in Image, Word or Pages files.

We will design a clear, informative and professional email footer that that puts the information in the forefront.

We’ll design a profile image and cover banner, based on your logo, color palette and graphic elements, for up to three social media platforms.

A Printed Brand Book containing all previously designed, distinct guidelines for maintaining brand identity across all aspects of your business.

A clean and simple working website design. While having basic functionalities like “about”, “contact” and “home” sections, can be developed further adding more functionalities.

Pagifly is not just a Brand Identity Design Agency. We are proud of our holistic approach to your Online presence. We design, develop and host beautiful, captivating websites that perform in terms of User Experience and Search Engine Rankings.
Interested in our other web agency services? Read More below, or take our Client Survey to get started right away.