• instant effect
  • Precision
  • customization
  • Measurability

Pay Per Click Campaigns (PPC)

Online Paid Advertising Marketing Services

PPC, pay-per-click, paid advertising are different names for one of the best ways to reach your potential customers. There are many paid advertisement networks, biggest ones being: Adsense by Google, Audience Networks by Facebook and Bing Ads by Microsoft.

It’s up to you what form of advertisement you choose. It’s important to know in what cases do each of them perform better than the others. Most popular types of PPC campaigns are Search Engine Advertising, Text and Graphical Banner Advertisements, Email Marketing, Remarketing, YouTube Video Advertising and Sponsor Content Marketing.

pagifly ad cube being clicked

Because of fundamental differences between the two it’s hard to even compare how PPC differs from SEO in terms of costs. Nevertheless it’s something you must be aware when deciding upon which marketing strategies to employ for your business. 

First let’s debunk some of the most common myths surrounding PPC and SEO.

  1. SEO is the cheaper and easier solution than Paid Advertising. While this might be correct in some cases it’s not always true. A well set up and managed PPC campaign can easily outperform SEO in all aspects, from cost effectiveness, traffic generated and time needed for the campaign to take effect.
  2. SEO effects can come quick. No they don’t. Google has its algorithms tuned specifically to exclude possibility of unnaturally fast growth and hence – manipulating with search engine rankings. What we can do however, is make your website more valuable to users, with better content and design, so your ranking will grow organically. This takes time. In most cases a 6 month time frame is a a good estimate to start seeing noticeable SEO effects. Keep in mind that while sometimes it can be 2 months, other times is closer to 10 months.
  3. Users don’t click paid results anyways. They do. In fact over 64% of high value clicks are on sponsored content. While it’s a lot harder to align with user expectations with paid search results (where it’s us who have to do the most of the work) than with organic results (where it’s a search engine that does most of the work) it is entirely possible and can grant great results.

With that out of the way we can focus on what are the main differences between SEO and PPC advertising?

a ppc vs seo comparison timer

long term investment vs immediate results

PPC vs SEO Time Frames

How fast do you need results?

PPC is the desired marketing option when it comes to immediate reach and results. After deciding to start a PPC campaign, we will set it up – this can take between 2 to 10 days. After that you can literally count minutes before first visitors start clicking through and visiting your website. PPC works amazingly well when it comes to:

  • Product Launches
  • Events Promotion
  • Event Sales
  • Reacting to market changes

Everywhere where there is a time frame to take advantage of  – PPC rules supreme.

SEO allows for continuous growth, but takes time. This can take months, or years in extreme cases. PPC  campaign on the other hand can be created in days with almost immediate effect – there is no faster way to get in front of your audience.  Its effects however are not long lasting as opposed to effects of good SEO. Your website stops being displayed the very moment you decide to stop paying for each visitor click, while organic search position stays the same for quite some time, even without constant optimizations. 

precision vs range

PPC vs SEO Audience Targeting

How precisely can you reach your desired audience?

There is no doubt SEO allows your website to be seen by a broader audience. PPC however allows you to narrow down your audience based o their age, gender, preferences, localization, or even household income. It’s worth noting that Facebook’s Audience Networks allows for setting up the most specific conditions, allowing to choose from hobbies and interests as well as for example martial status. If your product or service is filling a niche, or is very specifically different from what your competition offers it might be a good idea to target your campaign at a very narrow group of clients, who will appreciate it’s differences. If your main audience is a group of highly specialized individuals – PPC is the way to go.

Good SEO is a marketing equivalent of a bomb explosion. PPC is more of a laser targeted homing missle.

precisely thrown dart
graph illustrating ppc and seo differences

PPC vs SEO campaign performance with the same monthly budget.

Constant investment vs Pay-as-you-go

PPC vs SEO Costs

What are the campaign costs for satisfying results?

PPC allows for a much tighter and more agile budget adjustments than SEO

With PPC you choose how much you want to spend daily and how much you are willing to pay for each click based on the selected keyphrase. If done correctly you have the oportunity to draw user traffic to your website while spending reasonable amounts of money. If done poorly the PPC budget can easily bloat beyond any reasonable bounds, while performing below expectations. With SEO it’s most often a constant monthly budget, that doesn’t increase over time. What you need to keep in mind is that SEO results need time to take effect.

Another advantage of paid advertising is the possibility of taking top spots in search engine results pages (SERPs). With PPC it’s simple – the more you are willing to pay for a single click the better your position on SERP will be. It’s obviously a bit more complicated, but that’s what it all boils down to.

When it comes to result persistence – SEO wins hands down. Paid advertising lasts only as long as the money keeps pouring in. The moment you decide to close the tap – all your current, paid presence ceases to exist. SEO effects however, even if you decide to stop investing in it, diminish at a much slower pace.

Everywhere where there is a time frame to take advantage of PPC rules supreme.

Ultimately SEO strategies will almost always outperform PPC campaigns. This, however, can take years. In the meantime PPC marketing can keep your online presence growing. Even after SEO starts bringing more visitors to your website than paid advertising does – PPC can be modified in many aspects and stays a viable solution that can be successfully used parallelly to SEO.

Conclusion? Best practice is to employ PPC campaigns in paralel to SEO solutions to supplement your business growth, while waiting for optimization effects to kick in.

PPC is more than just one way to advertise

Types Of PPC Ads

6 Types of ppc Marketing campaigns to Help your business reach its Audience

PPC has many faces.  Choosing correct ones for your business is extremely important as it can make a difference between making $2 or $8 per every $1 spent.

highlighted results on a search page

The most popular way to reach your clients

Search Engine Advertising

Display your website right in Search results

Search Engine Ads are by far the most popular PPC campaigns on the internet.

Search engine advertising is displaying predefined (can be generated dynamically) text ads to users who entered certain queries in Google’s search engine. First step to PPC is, similarly to SEO, defining interesting keyphrases

Next we set the target demographics, desired devices, localization, prices per click, daily budget and advertisement text.

After those steps your ad is ready to be displayed in the search engine results page. A well designed and optimized PPC search campaign has many advantages over SEO results. The most important one being that as long as you decide to spend enough, you can almost always take the top spots in SERP.

PPC Search Results Campaign are the easiest to set up and most natural to viewers form of online advertising. We’ll make sure your campaign makes an impact.

Text & Graphical Advertisments

Display Advertising

Draw Attention to Your Content - promote Your Website

General idea of display advertising is reaching your audience through Ad networks, such as Google’s Adsense, or Social Media by displaying banners. Although banners don’t have to be strictly graphical and can be plain text ads, a captivating, well designed banner will get better results.

Depending on your business type and expectations we design graphic, animated and interactive HTML5 banners.

There is no doubt that a flashy banner will stand out and draw desired attention, but there’s more to designing a successful advertisement than that.

There is no doubt that a flashy banner will stand out and draw desired attention, but there’s more to designing a successful advertisement than that.

  • The better your banner is the more clicks it will draw and each of them costs you money. We'll make sure that the texts displayed are precise and adequately represent your website offer.
  • It's said that nothing will kill a bad product as fast as good marketing. Same can be said about websites. If your landing page does not engage visitors you're losing money. We know how to design websites that achieve business results.
  • Where is your banner displayed is equally important to how it looks. Displaying it where your audiences are is the key to success.

We write articles and publish them on high quality internet portals

Sponsored Content Marketing

Driving Traffic to Your Website and Helping SEO

Well conducted content marketing activities are a key factor in building a professional and wide online presence for any business. We created an extensive database of publisher networks that allows us to publish news and sponsored articles about your services or products on high quality internet portals. We only work with valuable publishers meaning the content we create ends up where actual people read it. We want the articles we write to be interesting and of value to your audience – we will work with you and share your expert knowledge with your potential clients.

We are keen to learn about your business. We create valuable content by combining your knowledge with our online expertise.

Content marketing done the right way has a huge added value on top of directly reaching your audience – real, fun and interesting content tends to generate links that help immensely when working on your website SEO.

Reach Your Subscriber mail inboxes

Email Marketing

We'll help your grow your audience and engage with it

Modern email marketing campaigns need to be automated and optimized to click. Without use of dynamic graphics, captivating texts and social media integrations the results will be disappointing. While we won’t sell you a list of emails, we can help you generating leads, designing engaging content and eye-catching graphics 

  • We design websites that generate leads. Your Visitors always have the option to subscribe to your newsletter.
  • We know how to engage your audience. We create highly interesting content that pops right out of the mailbox.
  • Your email graphics won't be boring. Depending on your company profile they'll be elegant, dynamic, fun or bold but never boring.
  • We know when to send your emails. We create event campaigns and optimize the email content accordingly.
blue traditional mailbox
remarketing bullhorn

don't lose your leads

Remarketing

Engage undecided clients again to boost your sales

Search Engine Optimizations, Pay Per Click Campaigns, Local Business Listing optimizations and Social Media Marketing all drive traffic to your website. A remarketing campaign is designed to support those activities. Remarketing increases the frequency at which your ads are put in front of visitors that interacted with your website, meaning chances are they were interested in your product. This directly translates into increased sales amount. 

Large group of customers buys products online impulsively. Increasing exposition of your service or a product increases chances of them making a purchase in a much more effective matter than standard marketing solutions. 

While highly effective – remarketing is crafted for larger businesses, with relatively high traffic volumes.

PPC Search Results Campaign are the easiest to set up and most natural to viewers form of online advertising.

Use Google Merchant Center to Your Advantage

Product Marketing

Display Your Products right in Google SERP

Google Shopping, Product Listing Ads, PLA Campaigns – are different terms for the same highly effective form of graphical product advertising directly on Google’s Search Engine Results Pages. It’s easy to differentiate, intuitive for customers and clearly visible on top of a SERP. Users are being proposed a range of products from different vendors based on their search query. Clicking one of results redirects the user to a product page on your website, where he can read more about a product or complete a purchase. As always with a highly competitive environment there’s many factors to keep in mind while designing and deploying a Product listing campaign.

Setting up shopping ads can be complicated. We can help with:

  • Developing a campaign strategy. Setting budget, CPC pricings, targeting demographics and localizations.
  • Optimizing your Database. Your feed within your database is what you provide Google with. It's important for Google to clearly understand what products you sell, at what conditions and where.
  • Setting up correct product attributes. Product attributes are a foundation on which Google understands and displays your products. They are divided into Required and Optional category - it's important to understand how to set them up accordingly.
  • Proper Categorization of your products The more products your shop has, the more important it become to properly characterize, differentiate and hierarchize them.
a product results page illustration

We don't hide our prices

PPC Pricing Packages

transparency, openness & Common sense

PPC Target +

15%*

*of monthly PPC budget

$150/MO minimum

$500 to $2000 monthly budget spent on PPC advertising – paid to Ad Network. $150 or 15% monthly, whichever is greater.

Keywords are mostly short phrases triggering displaying of an advertisement.

All the PPC text campaigns in Google Ad network

All the PPC text campaigns in Bing Ad Netowrk

Visual and animated banners displayed in Google Ad Network

Ads displayed in YouTube

Analysis, research and target demographics optimization maintained through the course of campaign

Keyword analysis, research and optimization maintained through the course of campaign

Analysis, research and target ad bid optimization maintained through the course of campaign. Results in lower costs per click and higher overall campaign performance.

Custom targeting and bid adjustments done based on geo-location

Creation of custom, highly engaging texts for your advertisements. Maintained and optimized across the span of campaign.

Additional keyword research done based on data from an ongoing campaign.

Report on competitor PPC presence, ads and estimated budgets.

Content creation and promoting it on popular high traffic websites.

Additional Remarketing campaign, complete with a visual banner set presented to your visitors

Multilingual Campaigns setup for different markets.

Website heatmap allows you to see exactly how users interact with your website and adjust accordingly.

Full campaign performance monthly reports, including visitor counts, cpc values and conversion rates.

Setup cost. Configuring campaigns before going live can take up to 7 days.

PPC Buzz +

12%*

*of monthly PPC budget

$240/MO minimum

$2,001 to $10,000 monthly budget spent on PPC advertising – paid to Ad Network. $240 or 12% monthly, whichever is greater.

Keywords are mostly short phrases triggering displaying of an advertisement.

All the PPC text campaigns in Google Ad network

All the PPC text campaigns in Bing Ad Netowrk

Visual and animated banners displayed in Google Ad Network

Ads displayed in YouTube

Analysis, research and target demographics optimization maintained through the course of campaign

Keyword analysis, research and optimization maintained through the course of campaign

Analysis, research and target ad bid optimization maintained through the course of campaign. Results in lower costs per click and higher overall campaign performance.

Custom targeting and bid adjustments done based on geo-location

Creation of custom, highly engaging texts for your advertisements. Maintained and optimized across the span of campaign.

Additional keyword research done based on data from an ongoing campaign.

Report on competitor PPC presence, ads and estimated budgets.

Content creation and promoting it on popular high traffic websites.

Additional Remarketing campaign, complete with a visual banner set presented to your visitors

Multilingual Campaigns setup for different markets.

Website heatmap allows you to see exactly how users interact with your website and adjust accordingly.

Full campaign performance monthly reports, including visitor counts, cpc values and conversion rates.

Setup cost. Configuring campaigns before going live can take up to 7 days.

PPC Control +

10%*

*of monthly PPC budget

$ 1200/MO minimum

$10,001 to $35,000 monthly budget spent on PPC advertising – paid to Ad Network. $1,200 or 10% monthly, whichever is greater.

Keywords are mostly short phrases triggering displaying of an advertisement.

All the PPC text campaigns in Google Ad network

All the PPC text campaigns in Bing Ad Netowrk

Visual and animated banners displayed in Google Ad Network

Ads displayed in YouTube

Analysis, research and target demographics optimization maintained through the course of campaign

Keyword analysis, research and optimization maintained through the course of campaign

Analysis, research and target ad bid optimization maintained through the course of campaign. Results in lower costs per click and higher overall campaign performance.

Custom targeting and bid adjustments done based on geo-location

Creation of custom, highly engaging texts for your advertisements. Maintained and optimized across the span of campaign.

Additional keyword research done based on data from an ongoing campaign.

Report on competitor PPC presence, ads and estimated budgets.

Content creation and promoting it on popular high traffic websites.

Additional Remarketing campaign, complete with a visual banner set presented to your visitors

Multilingual Campaigns setup for different markets.

Website heatmap allows you to see exactly how users interact with your website and adjust accordingly.

Full campaign performance monthly reports, including visitor counts, cpc values and conversion rates.

Setup cost. Configuring campaigns before going live can take up to 7 days.

Presented plans are not the only possible PPC solutions  offered by Pagifly. If you have any questions feel free to contact us describing your operations and expected results – we will provide you with a personalized quote. 

Pagifly is not just a PPC Management Agency. We are proud of our holistic approach to your Online presence. We Design, develop and Host beautiful, captivating websites that perform in terms of User Experience and Search Engine Rankings. 

Interested in other forms of reaching clients? Read More below, or take our Client Survey to get started right away.