• Google
  • Bing
  • Yahoo
  • Valuable Content creation
  • On-site Optimizations
  • Link Building

Search Engine Optimization (SEO)

Sustainable Process with Lasting Results

Your audience is searching for your company.  It is most likely using a search engine – there’s over 90% chance it’s Google. You have your website and a product or a service. Those are facts and everything looks great so far, but here comes the difficult part. For your clients to be able to find your company, you need to make sure your website floats at least somewhere near the top of the searches and with search engine optimization market being as competitive as it is  – you need to know what you’re doing. There are literally hundreds of factors to learn about and keep track of. Yet here you are, reading our offer. That’s because we know what we’re doing. Unlike many others we don’t just do SEO. We design, develop, host and maintain websites always keeping results in focus. That’s why you’re here.

Read More

People often balk when we talk about search engine optimization— there are misconceptions about how SEO is an unnecessary marketing strategy that turns your website copy into a collection of clunky keywords.

Well, that view is woefully uninformed and dangerous. In actuality, SEO is the most effective means of bringing organic traffic to your website from relevant sources.

Think about it: how do you discover most new websites and platforms? Is it through social media? Is it through word-of-mouth? Or is it through Google and other search engines? You may come across some relevant websites through social media platforms or through word-of-mouth, but their influence pales in comparison to Google and other search engines. In the modern digital age, people Google whatever they need — whether it’s an answer to a question, a product, a service, or anything else. Google has become our time’s repository of collective knowledge. It can also be your prime champion.

How often do you explore websites that go beyond the first page of Google? Not very often, right? And how do you think certain websites manage to rank in the first pages of Google? Sure, because they have good information and are authoritative, but mostly because they focus on search engine optimization.

No matter how well-constructed your website may be, it won’t rank in the first pages of search engines if you don’t actively focus on SEO. And SEO doesn’t only relate to optimizing your content with the correct keywords. Sure, that’s a part of it — you need to write content that incorporates the correct keywords your demographic is searching for — but it goes beyond that. Search Engine Optimization also refers to having a fast website that loads within seconds, including content that readers find engaging so they stay on the page for long periods, including backlinks to other authoritative websites, creating internal links, and so much more.

Furthermore, search engines have a nasty habit of constantly updating their search engine guidelines. This means you also need to stay in touch with the latest policies so you curate your website in a manner that Google and other search engines favor — while still being appealing to your target audience, of course.

In order to handle this, you need a long-term SEO strategy crafted by experts. At Pagifly, we have SEO experts who monitor your website’s online presence and set you on the path towards increasing your search engine rankings so you start drawing more traffic, and, in turn, more business as well.

According to research
0 %
of users search for product information online
Google dominates the competition handling over
0 %
of those searches
More than
0 %
Top 3 results will draw almost
0 %
of that traffic
Search Bar
top part of a google serp
PPC - Sponsored Products - Pay Per Click Campaign in Google Ads.
2nd top part of a google serp
PPC - 1st part of Sponsored Pages - Pay Per Click Campaign in Google Ads.
ppc results shown on a serp
SEO & PPC - Organic and Sponsored Local Business Listing results.
local marketing results shown on a serp
SEO - Organic results based on Google's indexing algorithms.
organic results shown on a serp
PPC - 2nd part of Sponsored Pages - Pay Per Click Campaign in Google Ads.
2nd part of ppc results on a serp
Search Footer
Play Video

differences between paid and organic search results

How is Google search result page built?

How Google decides on your position

Search results usually consist of at least 2 types of results. You can view how an explained search result page looks at the top of this page. One is natural search results, also known as organic search results. The other is paid Google Ads. Organic search results are the part that is directly affected by Google positioning algorithms. While the top search spots are reserved for paid results, only 49 percent of people said they even click ads, making organic results much more clickable and thus desirable. 

Google is trying very hard to make life easier for users and to minimize the time needed to find information that interests them. As a direct result of that approach Google now supports many extensions to original text based search content in the form of maps and products among many others.

It’s important to remember that, for you as a website owner, both paid Google Ads advertising and presence in local search results can prove to be an excellent opportunity. Worth noting is that those Google claims that organic and paid results are completely separate and don’t affect each other.

Google in numbers

Why is it worth positioning a Website?

Organic search results make up for over 60% of all traffic

Why is website positioning in Google so important? Like was said before – if you have a business – there ARE people looking for you. They might not know of your existence yet, or even what is it that they’re after exactly, but they’re there searching. Each day Google handles a number of queries that is hard to comprehend. And it grows.

On one hand, getting through to the end user in a highly competitive SEO market is a challenge. On the other hand however this is an almost unlimited potential. Never before has it been possible to display a targeted, dynamically generated, interactive ad (your website should be one in a sense) to your audience even several hundred times a day, with no investment, besides the initial SEO costs.

To sum things up – ask yourself two simple questions. Have you ever used a search engine to buy a product or a service and how far did you dwell seeking it? First one is a no brainer – everyone uses search engines. The second is a bit less obvious, but still 75% of us tend to stick to the first page and 83% to first 3 results. It’s an all or nothing race. Scary, but potentially extremely rewarding. 

graph illustrating conversions

1. Your website is an unlimited marketing space.

Your website should be your advertisement. Sometimes bold, concealed other times, but always with a clear focus on objectives. As long as you can attract visitors either through a search engine or an ad you are presented with a plethora of ways to interact, paired with almost unlimited space presented to your audience.

This abundance does come with a cost however. Internet’s oversaturation with user attention catching techniques lead to user’s developing multiple defense mechanisms. We all did. Our patience and attention span shrank. When browsing websites we now demand extremely short loading times and instant gratification. We started judging books by their covers. Your website has 0.05 second to make an impression and convince the visitor that it’s not only what he’s been looking for, but also it’s somehow more valuable than competing websites. 

 This is why next point became one of the most important ones.

2. Response to to user expectations

The “back” and “close tab” buttons are always in the same spot and guarantee the user other options. However keeping the visitor on the site is just a matter of good design, coding and tech specs. After all, he most likely got to your website through searching, so the content that he’s after is somewhere on your page. As long as you present it correctly you can utilize the greatest advantage of website marketing – It’s the user that found you – not the other way around. If he decides to keep browsing your website he instantly becomes invested, making further interactions much more likely. That’s why having valuable content and presenting it accordingly are of utmost importance.

There’s still a matter of making your website rank well in the search engines. That’s what next advantage is about.

3. Visibility where and when it’s needed

Google shows your website exactly where it’s needed and when it’s needed. It allows you to display your website as a direct result of user’s actions, very much unlike any other form of advertisement, be that billboards, tv or radio ads. Traditional media tend to rarely appear to your audience when needed, and more often than not they annoy potential clients.

With good website optimization, setting up correct data and promoting high search result positions your website might give a browsing user answers he seeks. And when positioning is done right your website will keep popping up on top spots for a long time.

4. Long-term effects

Persistence of SEO effects is a double edged sword. It takes a long time to achieve satisfying  results. Might be 2 months, half a year, or even a year, depending on the market, competition and set goals. Also when done unprofessionally negative effects tend to build up and in turn even after fixing errors their consequences diminish slowly (in extreme scenarios Google uses the dreaded manual actions, or a so called filter).

On the bright side however, if search optimization is done correctly positive effects stack and achieved results are long lasting. While investing the same, linear amount monthly in to tuning how well your website is perceived by visitors and search engines, it’s performance rises cumulatively. Those benefits stay for a long time making SEO one of the most economically sound solutions for increasing your business’s online presence.

5. Low costs of reaching the customer

When compared to almost any other type of marketing campaigns, advertising through positioning in Google search engine generates relatively low costs of reaching the customer. If done correctly, which means creating content that is highly valuable to the user and keeping goals in sight, SEO becomes an opportunity to be reaching progressively more clients while keeping the marketing expenditures a consistent level.

seo audiences question mark in color

Discover how your visitors interact with your website

How does SEO affect your audience?

Importance of being on the first SERP

The main goal of positioning each website used to be increasing its visibility in search engine results, which should result in an increase in website traffic, and therefore more potential customers who will see our offer. This used to be done by focusing on artificial link building. Some positioners still seem to believe adding a number of links pointing towards your domain each month and oversaturating a website with key phrases (so called Link Farms, Link Wheels or Link Networks and keyword stuffing) is enough to achieve satisfying results. This often results in websites being deprived of any meaningful value for your audience.

We strongly believe SEO should be a natural, organic process in which the website position in search engines is based on it’s unique, valuable content and only this way website’s optimization can generate added value and affect your audience.

Undoubtedly, the higher the position we take on Google, the greater the likelihood that an Internet user will visit our website. According to statistics the first place in Google gains around 32% of all traffic, so fighting for the top spots is essential. What are some of the factors you have to account for if you want to compete for TOP3?

So how does Google actually work?

How does Google decide on the search result order?

No one knows for sure, but we have enough experience to make good assumptions

It all starts with a bot visit. For any page to be displayed by Google in search results it has to be crawled and indexed first. Crawling gathers data about your website, which is then assessed and indexed by advanced algorithms, which are Google’s best kept secret and the foundation on which the engine was built. We know of at least 200 factors (comfortably listed by backlinko) being taken into account by Google when deciding upon website’s rank. While it’s broadly discussed what the specific weight for each factor is, the general consensus is that those are the ones among the most important:

  • Freshness, complexity and uniqueness of content
  • Number and quality of inbound links
  • Having a valid SSL ceritifcate
  • Optimized Images
  • Domain Age
  • Page loading speeds
  • Mobile friendliness
  • Page title and header tags

Google frequently updates its algorithms, each time making SERPs (search engine result pages) better and more relevant for end users. This makes keeping up with Google’s changes a must if you want to compete for top search engine positions.

a laptop mockup with a search engine result page
microscope analyzing a pagifly agency themed cube

what we do and how we do it?

What do search engine optimization looks like?

3 Main Steps to your website's success

STEP 1. Website, Keywords Research and Analysis

We believe all good SEO works should start with thorough analysis. We begin our work with a detailed interview with a website owner. We will set the goals accordingly and inspect your website. Main point here is that you won’t cover all the internet and rank 1 for all the keywords you want. Sometimes it’s a long process, other times you can reach TOP10 positions in a matter of 2-3 months. It’s important to focus on what will benefit you the most in your current standing and develop a long lasting strategy for future growth.

SEO analysis should shed light on all the things your site does good, as well as point out its flaws. Ultimately we want to identify all the opportunities for rank growth, but also uncover all the flaws, propose changes and deploy adequate fixes. Without that step it’s virtually impossible to make good decisions in regards to where you want your SEO strategy to go and what goals to set. 

Realistically you can expect noticeable performance improvements after 6 months of SEO works. It’s a good idea to supplement your website’s growth with paid ads in the meantime

STEP 2. Works & Optimizations

On-Page Optimizations

Engine Related Optimizations

On-page engine related optimizations are undertaken directly on your website. They include all changes invisible with a naked eye. We optimize the code, adjust and generate meta tags and sitemaps, create alt images values and everything else important to search engines crawlers, but not for your typical visitor.

 Content Related Optimizations

We advise what content would be beneficial to your website rank and how to structure it. We create optimized, keyword saturated content, which is valuable to the user and search engines alike. Content created by our copywriters is often based on your expert knowledge and great for distribution across other communication channels, such as Facebook or Instagram.

Redesign

Finally, if needed, we adjust the website appearance, keeping responsive design standards and User Experience in focus. We can adjust your logo, website’s colors and even brand identity with our design packages.

Off-Page Optimizations

We consider off-site work all activities taken to increase website popularity on the Internet, performed outside of your website. These activities include:

Link Building 

Promoting your website on external services through linking to it in business directories, blogs and other media.

Social Media Posting

Updating your social media content. Those actions go well together with our SMM packages.

Brand Mentions

 Not every mention on the internet has to be linked to your website address. Optimizing search engines is also making sure the name of your brand or company is being mentioned enough in high buzz places.

Influencer Marketing and Blogging

Content Marketing

Creating additional, unique and substantive materials about the company, brand or products sought by users, taking into account the principles of SEO

set of optimized cogwheels

A well-planned and carefully carried out promotion in organic search results can bring long-term effects in the form of e.g. increased website traffic or greater brand recognition.

When working with Pagifly, during the term of the contract, you will be assigned a dedicated SEO specialist, in the meantime, we invite you to read the most frequently asked questions.

tablet displaying email and graphs

STEP 3. Reporting

While Search Engine Optimization works might be progressing and generating more and more traffic, we believe it’s equally important to let you know what is actually happening to your website. First we will consult and advise you on what data you want to receive. Just as each business is different, so should be every SEO campaign and as a result the data scope we keep track of.

Regardless of your business specific goal, we will show you what we’re doing to your website, what the results are and what you should expect in the near future. Our reports are monthly and might contain data such as:

  • Impression statistics – how many times has your website been displayed
  • Visitor counts – how many users clicked on your website link in the search engine result page
  • Bounce rates – a famously called  by  Avinash Kaushik “I came, I puked I left” stat. How many visitors hit the back button as soon as your page loaded
  • Top ranking keywords – how many and what keywords are bringing visitors to your website
  • Traffic by source – what are the main entry points for your domain and what medium does generate the most traffic
  • Time on site – The time an average user spends browsing your time.
  • User Flow – How and in what order do the visitor navigate across your websites pages
  • CTR % – How many users, who see your website in the search engine result page, decide to click the link and visit your website
  • Engagement – How do users engage your website. Forms filled, calls, leads, sales, carts abandoned, etc.
  • Conversions – How many users decide to buy your product or a service, call you or take any other action that we set as your desired.
  • Top converting keywords – what are the phrases that sell. 
  • Conversion by location, device, age group or even household income

We don't hide our prices

SEO Pricing Packages

transparency, openness & Common sense

SEO Target +

Starting plan. Good for small niche businesses. Not suitable for eCommerce.

$

480

/mo

Keyphrases are mostly short phrases by with users search for topics interesting to them. “Flowers” is a keyphrase, but “Cheap flowers near me” is one as well.

We will analyze your current website and make necessary adjustments to your website’s content. We also Research your competitors and industry specific keyphrases that might be beneficial to your business.

Robots.txt is a file that tells all the crawlers which part of your website is ready to be indexed. It also prohibits sensitive or unwanted parts of your website from being indexed by search engines.

Sitemap helps search engines find all the pages, products, news, events, etc. on your website.

Google search console is an analytics tool allowing you to monitor how your website performs in terms of organic search results.

Google Analytics is a powerful tool allowing you to research all aspect of how visitors behave and interact with your website.

My Business account is a Google feature not only for local business, but also for bigger brands as it helps users find and rate what they’re looking for.

We will research content on your website. We will analyze what the best keyphrases for your business are and how often are they used on your website’s texts and images.

Google algorithms reward freshness. Your visitors like to see the website is alive. Updating content is a must if you want your website to perform.

Tag and code management. Everything user’s naked eyed doesn’t see, but search engine bots do. Optimized based on your business best performing keyphrases.

Image loading times are a subject to Google page speed analysis. Optimizing makes them load faster, without a noticeable quality drop.

Alternative descriptions of images present on your website. Immense help for your visually impaired users. Has positive effects on your website visibility to search engines as well.

Link audit checks all links pointing towards your website as well as outbound links. Report will give you an idea about how many links point towards your domain, their potential toxicity and value.

We will work on posting links to your website on other valuable websites with high authority making your site more visible to users and search engine bots.

We don’t do black hat SEO. All links are from organic sources, so the number of monthly links is, depending on your dedicated SEO specialist best judgment, a limit that doesn’t have to be reached.

All content created for your website will have additional design time spent by a professional web designer put into. 

Page 404 is displayed when a user looks for a page that’s missing. It also let’s search engine bots that the content is missing.

Experience analysis focuses on factors such as bounce rate, engagement rates, average time spent on time, which are factors taken into account when ranking top SERP positions.

Premium blog and news articles with links towards your website have a higher value than links on regular websites.

Custom monthly reports. Your can read more about them here

Setup cost. Research, on-site optimization and link building works lasting 2 months. Some SEO effects will become visible during that period. Further SEO work will focus on enhancing those effects.

SEO Buzz +

A thorough, well crafted plan for small eCommerce and service businesses.

$

940

/mo

Keyphrases are mostly short phrases by with users search for topics interesting to them. “Flowers” is a keyphrase, but “Cheap flowers near me” is one as well.

We will analyse your current website and make necessary adjustments to your website’s content. We also Research your competitors and industry specific keyphrases that might be beneficial to your business.

Robots.txt is a file that tells all the crawlers which part of your website is ready to be indexed. It also prohibits sensitive or unwanted parts of your website from being indexed by search engines.

Sitemap helps search engines find all the pages, products, news, events, etc. on your website.

Google search console is an analytics tool allowing you to monitor how your website performs in terms of organic search results.

Google Analytics is a powerful tool allowing you to research all aspect of how visitors behave and interact with your website.

My Business account is a Google feature not only for local business, but also for bigger brands as it helps users find and rate what they’re looking for.

We will research content on your website. We will analyze what the best keyphrases for your business are and how often are they used on your website’s texts and images.

Google algorithms reward freshness. Your visitors like to see the website is alive. Updating content is a must if you want your website to perform.

Tag and code management. Everything user’s naked eyed doesn’t see, but search engine bots do. Optimized based on your business best performing keyphrases.

Image loading times are a subject to Google page speed analysis. Optimizing makes them load faster, without a noticeable quality drop.

Alternative descriptions of images present on your website. Immense help for your visually impaired users. Has positive effects on your website visibility to search engines as well.

Link audit checks all links pointing towards your website as well as outbound links. Report will give you an idea about how many links point towards your domain, their potential toxicity and value.

We will work on posting links to your website on other valuable websites with high authority making your site more visible to users and search engine bots.

We don’t do black hat SEO. All links are from organic sources, so the number of monthly links is, depending on your dedicated SEO specialist best judgment, a limit that doesn’t have to be reached.

All content created for your website will have additional design time spent by a professional web designer put into. 

Page 404 is displayed when a user looks for a page that’s missing. It also let’s search engine bots that the content is missing.

Experience analysis focuses on factors such as bounce rate, engagement rates, average time spent on time, which are factors taken into account when ranking top SERP positions.

Premium blog and news articles with links towards your website have a higher value than links on regular websites.

Custom monthly reports. Your can read more about them here

Setup cost. Research, on-site optimization and link building works lasting 2 months. Some SEO effects will become visible during that period. Further SEO work will focus on enhancing those effects.

SEO Control

Control Plan. Guaranteeing wide exposure and high traffic. Suitable for most businesses.

$

1,820

/mo

Keyphrases are mostly short phrases by with users search for topics interesting to them. “Flowers” is a keyphrase, but “Cheap flowers near me” is one as well.

We will analyse your current website and make necessary adjustments to your website’s content. We also Research your competitors and industry specific keyphrases that might be beneficial to your business.

Robots.txt is a file that tells all the crawlers which part of your website is ready to be indexed. It also prohibits sensitive or unwanted parts of your website from being indexed by search engines.

Sitemap helps search engines find all the pages, products, news, events, etc. on your website.

Google search console is an analytics tool allowing you to monitor how your website performs in terms of organic search results.

Google Analytics is a powerful tool allowing you to research all aspect of how visitors behave and interact with your website.

My Business account is a Google feature not only for local business, but also for bigger brands as it helps users find and rate what they’re looking for.

We will research content on your website. We will analyze what the best keyphrases for your business are and how often are they used on your website’s texts and images.

Google algorithms reward freshness. Your visitors like to see the website is alive. Updating content is a must if you want your website to perform.

Tag and code management. Everything user’s naked eyed doesn’t see, but search engine bots do. Optimized based on your business best performing keyphrases.

Image loading times are a subject to Google page speed analysis. Optimizing makes them load faster, without a noticeable quality drop.

Alternative descriptions of images present on your website. Immense help for your visually impaired users. Has positive effects on your website visibility to search engines as well.

Link audit checks all links pointing towards your website as well as outbound links. Report will give you an idea about how many links point towards your domain, their potential toxicity and value.

We will work on posting links to your website on other valuable websites with high authority making your site more visible to users and search engine bots.

We don’t do black hat SEO. All links are from organic sources, so the number of monthly links is, depending on your dedicated SEO specialist best judgment, a limit that doesn’t have to be reached.

All content created for your website will have additional design time spent by a professional web designer put into. 

Page 404 is displayed when a user looks for a page that’s missing. It also let’s search engine bots that the content is missing.

Experience analysis focuses on factors such as bounce rate, engagement rates, average time spent on time, which are factors taken into account when ranking top SERP positions.

Premium blog and news articles with links towards your website have a higher value than links on regular websites.

Custom monthly reports. Your can read more about them here

Setup cost. Research, on-site optimization and link building works lasting 2 months. Some SEO effects will become visible during that period. Further SEO work will focus on enhancing those effects.

Presented plans are not the only possible SEO solutions  offered by Pagifly. If you have any questions feel free to contact us describing your operations and expected results – we will provide you with a personalized quote. 

Pagifly is not just a Search Engine Optimization Agency. We are proud of our holistic approach to your Online presence. We Design, develop and Host beautiful, captivating websites that perform in terms of User Experience and Search Engine Rankings.
Interested in our other web services? Read More below, or take our Client Survey to get started right away.